So I’m listening to “Mike and the Mad Dog” and I hear Kelly Ripa urging people to buy Mets tickets on mets.com. Now, I know who Kelly Ripa is because I’ve seen the front covers of magazines like Good Housekeeping in the supermarket. I’ve never actually seen her in action. I know that at some point when I wasn’t paying attention, she replaced Kathi Lee Gifford as Regis Philbin’s “goofy” female sidekick on whatever show all of those people are on.
I never saw the point of Kathi Lee Gifford and, if truth be told, I’ve never actually seen the point of Regis Philbin. Something tells me that if I were to watch Kelly Ripa on her show, I wouldn’t see the point to her either. This is no big deal, of course, since I assume that I’m not part of that show’s demographic. I assume, from the magazines she’s on the cover of, that her show is pitched to women who are at home in the daytime.
As a 52-year old man, I am part of “Mike and the Mad Dog’s” demographic. I’m not sure how many watchers of “Regis and Kelly” would want to listen to “Mike and the Mad Dog.” Most men find it hard to listen to “Mike and the Mad Dog.” I’m just guessing that the few women who can bring themselves to listen to Mike and Chris aren’t big fans of Kelly Ripa.
So what is she doing selling tickets on “Mike and the Mad Dog?” Who at the Mets did the market and media research to determine that she would be the right person to sell Mets tickets on a radio show that has an audience with zero overlap with the TV show she’s on? What is somebody thinking?
Kelly says, on the commercial, that she’s been looking at the blogs on mets.com. Where are they? I’ve been all over that site and I can’t find any blogs. She gives the names of some bloggers and they have “Somebody from Somewhere” names like people who call into sports talk shows. Bloggers don’t have names like that. Does Kelly know what a blog is? Does the writer of the commercial know what a blog is? This Kelly, right here, is a blog. Not whatever it is you’ve been looking at. I hope she hasn’t been looking at the fan forum. She doesn’t want to go there. What people might say about her there is a lot worse than that she’s not a real Mets fan because she doesn’t know that David Wright’s favorite color is acquamarine. David, is that really your favorite color?
The main thing you learn from Kelly’s commercial is that if you buy a season ticket, you get to call her “Blondie.” This is quite an incentive, but I still can’t afford a season ticket. Does this mean I can only call her by nicknames that refer to her original hair color? Will the Mets be having a lottery so that 5000 fans who don’t have season tickets will be allowed to call this woman “Blondie?” What do you get to call her if you get a Saturday pack? What happens if you buy a luxury box?
